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Here’s our story and it’s simple.... We like beef jerky.

We like it so...damn...much...that we decided to start a company that would make the most heart-wrenchingly delicious beef jerky anyone had ever tasted and to be honest… We’re doing a pretty good job too.

We are Jerky connoisseurs and have dedicated our craft to providing you the best jerky out there.

Where is the beef jerked?

You might be wondering how we jerk our beef?

That may be interpreted the wrong way. Sorry....

We beat the meat and extract the flavor in our jerky lab, located just miles from our family ranchers.

Austin Texas: The Heart of Jerky

Ron Burgundy, a great American, only made one mistake...ever.

Every night after reading the news he stared at the camera with that glorious mustache and said,” stay classy San Diego.” 

San Diego is good.

But no place is as classy as Austin, Texas.

Have you been to Texas? 

There’s beef jerky all over this Texas sized State.

It’s what inspired us to become jerky aficionados in the first place.

People here have their own homemade recipes which caused us to knuckle down and jerk the beef to perfection…

In our opinion, Austin just might be the jerky capital of the world.

This city has beaten meat to utter jerky perfection and now you just need to order a bag to decide for yourself...


Stay classy Austin!